In my first opinion piece for Yellow Jacked Up, In Todd We Trust, I broke down the reasons that Yellow Jacket fans optimism should grow over the overall direction of the Georgia Tech athletic department, and its leader, Todd Stansbury. A lot of things have happened since that first piece, and almost all of it has been dramatic leaps into a new world for Georgia Tech Athletics.
The first change, and likely the most notable one is the switch from Russell Athletic to Adidas. The switch to Adidas was part of a full-scale marketing change of athletics and a serious step in the right direction for recruiting efforts. You can read more about this branding change here.
The next significant effort came in the form of two separate fundraising efforts to build a new locker room, and renovate the Edge Center, on campus. The overall effort has three main goals in its pledge. The First is building everyday champions, with a focus on the person and not just the athlete. This, according to the website, is the true difference between a Georgia Tech Athlete, and everyone else.
The second goal of the fundraiser is simple, winning. In this effort, the athletic department Is trying to rebuild the expectation that Georgia Tech can compete for both ACC and National Championships across all sports.
The third effort in the campaign is recruiting. This step would not be possible without the other two and is one of the most talked about problems that Georgia Techs reputation seems to have. Georgia Tech is finally making the right steps in both recruiting staff size and facilities to attract different types of athletes and potentially stay in the running longer for more in-state talent.
This initiative reads almost like a checklist to the fan base of things that were bothering us. Director Stansbury has invested a lot of love into this program and the future is looking insanely bright for the entire athletic department.