Georgia Tech athletics has announced a new partnership with Under Armour. Making the major sports brand the official provider of uniforms, apparel, footwear, and accessories for the Yellow Jackets beginning July 1, 2026.
This agreement will give Georgia Tech athletes, coaches, and staff access to the same cutting-edge gear worn by other major college athletes Joining Notre Dame, Utah, Wisconsin, Northwestern, Maryland, and the U.S. Naval Academy. The deal also includes support for name, image, and likeness (NIL) opportunities, which have become a vital part of today’s college athletics landscape.
The partnership rekindles a relationship from 30 years ago. Back in 1996, the Yellow Jackets became the very first college program to purchase from Under Armour. When they ordered the company’s original HeatGear and later ColdGear products. Three decades later, the two sides are reuniting in a much bigger way.
Source: Georgia Tech and Under Armour have agreed to a new 10-year deal for UA to become the official apparel provider, effective July 1 of 2026. The deal is expected to be nearly six-times more than the average annual amount that GTech is getting from current adidas deal. pic.twitter.com/MeZfbDkuTU
— Pete Thamel (@PeteThamel) October 3, 2025
In an interview with Chad Bishop, of the Atlanta Journal Constitution. Georgia Tech athletic director Ryan Alpert praised the move, highlighting both tradition and forward progress. “We’re thrilled to partner with Under Armour, an organization that shares our commitment to excellence, innovation, and amplifying the Georgia Tech brand across the globe. This partnership will help us move forward in the new era of collegiate athletics and compete for championships at the highest level,” Alpert said.
For Under Armour, the deal expands its reach into Atlanta. One of the most important markets in college sports. For Georgia Tech, it’s another step toward building a strong future both on and off the field.